Inaugural SFA International Sporting Events concludes with more than 35 000 SFA Expo visitors and over 40 000 Riyadh Marathon participants

RIYADH, Saudi Arabia–(BUSINESS WIRE)–Feb. 12, 2025 The Saudi Sports for All Federation (SFA) is celebrating the success of the inaugural 2025 SFA International Sporting Events, which combined the SFA Expo and the Riyadh Marathon. Held from February 5-7, 2025, the SFA Expo took place at the JAX District, while the Riyadh Marathon followed on February […]

Saudi Sports for All Federation Unveils Riyadh Marathon Route Venues and Sponsors for Inaugural SFA International Sporting Events

RIYADH, Saudi Arabia–(BUSINESS WIRE)–Feb. 06, 2025 The Saudi Sports for All Federation (SFA) has announced key details for the inaugural 2025 SFA International Sporting Events, which include the SFA Expo and Riyadh Marathon. The SFA Expo will take place from February 5-7, 2025, at Riyadh’s JAX District, while the Riyadh Marathon is set for Saturday, […]

Saudi Sports for All Federation to Launch International Sporting Events in February 2025 Uniting SFA Expo and Riyadh Marathon

RIYADH, Saudi Arabia–(BUSINESS WIRE)–Jan. 27, 2025 The Saudi Sports for All Federation (SFA) has announced a new initiative taking place from February 5-8, 2025, combining two major events: the SFA Expo and Riyadh Marathon. This initiative aligns with SFA’s mission to inspire healthier lifestyles and foster community engagement through physical activity. The SFA Expo, from […]

NIKE Inc. Signs Historic Partnership Extension With NBA WNBA and NBA G League Through 2037

12-Year Global Agreement as the Leagues’ Exclusive On-Court Uniform and Apparel Provider to Deliver Innovation and Storytelling for the Next Generation of Players and Fans NEW YORK–(BUSINESS WIRE)–Oct. 22, 2024 NIKE, Inc. (NYSE: NKE), the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) today announced a 12-year extension of their global outfitting, […]

Lenovo named Official FIFA Technology Partner

Agreement covers FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™ and was revealed on stage at Lenovo’s annual Tech World innovation event Lenovo to provide FIFA technology – from AI (Artificial Intelligence) innovation to devices and data center infrastructure – to enhance fan experiences and global broadcasts Lenovo and FIFA to leverage technology […]

UAE Police Support Team Assists in Securing the Paris Olympics 2024

ABU DHABI, United Arab Emirates–(BUSINESS WIRE)–Jul. 30, 2024 The Emirati Police Support Team initiated its mission to assist French Police in securing the Paris 2024 Olympics, launched on Friday by French President Emmauel Macron. The UAE participation in securing the Olympic Games, dubbed as “the biggest sporting event ever”, underscores its commitment to international cooperation […]

TUM Races to Victory at ASPIRE’s Inaugural Abu Dhabi Autonomous Racing League at Yas Marina Circuit

TUM secures victory in a last lap overtake, ahead of CONSTRUCTOR, POLIMOVE and UNIMORE H.H. Sheikh Theyab awarded the Championship Trophy, along with H.E. Faisal Al Bannai Inaugural autonomous car race drew over 10,000 spectators at the circuit and over 600,000 online viewers in 12 hours Eight fully autonomous AI-powered cars fought to win US$2.25 […]

Making History: ASPIRE to Launch Inaugural ‘Abu Dhabi Autonomous Racing League’ Redefining Future of Extreme Sport on April 27

Over 10,000 Attendees Set to Witness Driverless Cars Race the Yas Marina Circuit 4 Autonomous Cars Set to Race Simultaneously in World First Attempt Coders are the Racers: 8 International Teams Compete for US$2.25 Mn Prize Pool ADNOC takes A2RL Title Sponsorship in support of Mobility Tech Advancement ABU DHABI, United Arab Emirates–(BUSINESS WIRE)–Apr. 23, […]

World Famous Soccer Star Neymar Junior Joins Forces With Fun Brands and Enters the Cocktails and Mocktails Business With His Own Brand

SÃO PAULO & MIAMI–(BUSINESS WIRE)–Apr. 15, 2024 Neymar da Silva Santos Júnior, known as one of the best soccer players in the world, joins forces with Fun Brands, a Miami, Florida-based beverage company, to announce a new collaborative venture of innovative, all-natural spirit- and wine-based cocktails and zero alcohol mocktails launching in Brazil later this […]

Nike Kicks Off Multi-Year Innovation Cycle

New products fueled by insights from the world’s leading athletes, brought to life by computational design and advanced manufacturing PARIS–(BUSINESS WIRE)–Apr. 12, 2024 Today, NIKE, Inc. (NYSE: NKE) extended its position as the undisputed leader of footwear and apparel innovation by debuting a new line-up of products that signaled a multi-year innovation cycle. Brought to […]