12-Year Global Agreement as the Leagues’ Exclusive On-Court Uniform and Apparel Provider to Deliver Innovation and Storytelling for the Next Generation of Players and Fans NEW YORK–(BUSINESS WIRE)–Oct. 22, 2024 NIKE, Inc. (NYSE: NKE), the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) today announced a 12-year extension of their global outfitting, […]
Category: Sports
Lenovo named Official FIFA Technology Partner
Agreement covers FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™ and was revealed on stage at Lenovo’s annual Tech World innovation event Lenovo to provide FIFA technology – from AI (Artificial Intelligence) innovation to devices and data center infrastructure – to enhance fan experiences and global broadcasts Lenovo and FIFA to leverage technology […]
Shohei Ohtani Becomes New Beats Brand Ambassador
CULVER CITY, Calif.–(BUSINESS WIRE)–Sep. 05, 2024 Beats by Dr. Dre (Beats) announced today that it has appointed Major League Baseball and Los Angeles Dodgers superstar Shohei Ohtani as an official brand ambassador. With the appointment, Ohtani is set to appear in Beats marketing campaigns that spotlight the brand’s dynamic product lineup. This press release features […]
UAE Police Support Team Assists in Securing the Paris Olympics 2024
ABU DHABI, United Arab Emirates–(BUSINESS WIRE)–Jul. 30, 2024 The Emirati Police Support Team initiated its mission to assist French Police in securing the Paris 2024 Olympics, launched on Friday by French President Emmauel Macron. The UAE participation in securing the Olympic Games, dubbed as “the biggest sporting event ever”, underscores its commitment to international cooperation […]
TUM Races to Victory at ASPIRE’s Inaugural Abu Dhabi Autonomous Racing League at Yas Marina Circuit
TUM secures victory in a last lap overtake, ahead of CONSTRUCTOR, POLIMOVE and UNIMORE H.H. Sheikh Theyab awarded the Championship Trophy, along with H.E. Faisal Al Bannai Inaugural autonomous car race drew over 10,000 spectators at the circuit and over 600,000 online viewers in 12 hours Eight fully autonomous AI-powered cars fought to win US$2.25 […]
Making History: ASPIRE to Launch Inaugural ‘Abu Dhabi Autonomous Racing League’ Redefining Future of Extreme Sport on April 27
Over 10,000 Attendees Set to Witness Driverless Cars Race the Yas Marina Circuit 4 Autonomous Cars Set to Race Simultaneously in World First Attempt Coders are the Racers: 8 International Teams Compete for US$2.25 Mn Prize Pool ADNOC takes A2RL Title Sponsorship in support of Mobility Tech Advancement ABU DHABI, United Arab Emirates–(BUSINESS WIRE)–Apr. 23, […]
World Famous Soccer Star Neymar Junior Joins Forces With Fun Brands and Enters the Cocktails and Mocktails Business With His Own Brand
SÃO PAULO & MIAMI–(BUSINESS WIRE)–Apr. 15, 2024 Neymar da Silva Santos Júnior, known as one of the best soccer players in the world, joins forces with Fun Brands, a Miami, Florida-based beverage company, to announce a new collaborative venture of innovative, all-natural spirit- and wine-based cocktails and zero alcohol mocktails launching in Brazil later this […]
Nike Kicks Off Multi-Year Innovation Cycle
New products fueled by insights from the world’s leading athletes, brought to life by computational design and advanced manufacturing PARIS–(BUSINESS WIRE)–Apr. 12, 2024 Today, NIKE, Inc. (NYSE: NKE) extended its position as the undisputed leader of footwear and apparel innovation by debuting a new line-up of products that signaled a multi-year innovation cycle. Brought to […]