NIQ Research Uncovers Hidden Consumer Attitudes Toward AI-Generated Ads

New research to be formally presented at 2025 Consumer Electronics Show (CES) CHICAGO–(BUSINESS WIRE)–Dec. 12, 2024 As Gen AI continues to push the boundaries of creative industries, NielsenIQ (NIQ), the world’s leading consumer intelligence company, unveiled groundbreaking new research on how the consumer brain processes AI-generated advertisements—with critical implications for advertisers navigating the opportunities and […]

Descope and 8×8 Partner to Boost Security and Efficiency in Customer Experience

New 8×8 CPaaS API Integration with Descope’s Drag-and-Drop Customer Identity and Access Management (CIAM) Platform Enables Organizations to Easily Create and Customize the User Journey and Provides Optimized Security CAMPBELL, Calif.–(BUSINESS WIRE)–Dec. 12, 2024 8×8, Inc. (NASDAQ: EGHT), the industry's most integrated Platform for CX that combines Contact Center, Unified Communication, and CPaaS APIs, today […]

Nabat New Abu Dhabi Climate Tech Venture to use AI and Robotics to Restore Mangroves and Boost Climate Resilience

New startup by the Advanced Technology Research Council’s VentureOne uses AI and autonomous robotics to conserve natural ecosystems, beginning with mangroves and expanding to other habitats ABU DHABI, United Arab Emirates–(BUSINESS WIRE)–Dec. 11, 2024 The Advanced Technology Research Council’s VentureOne has unveiled Nabat, a new climate tech venture that will conserve and restore mangroves and […]

NIQ BASES Reveals 2024 Breakthrough Innovation Winners and Top Trends Driving Growth

Top innovators: The 2024 Breakthrough Innovation Awards recognized eight winners and five Wavemaker honorees for leading products that achieved remarkable success in Thailand, standing out in a competitive marketplace. Innovation drives growth: Breakthrough Innovation Winners in Southeast Asia outperform category averages, achieving 4X higher sales velocity and 2X higher distribution during their launch year. Additionally, Breakthrough […]

Mastercard and Xsolla Level Up the Gaming Experience With Pay With Points in Poland

Powered By Mastercard’s Redemptions Solutions, Xsolla Pay With Points Will Be Available For Alior Bank Mastercard Cardholders LOS ANGELES & PURCHASE, N.Y. & WARSAW, Poland–(BUSINESS WIRE)–Dec. 11, 2024 Xsolla, a global video game commerce company, and Mastercard are bringing their partnership to Poland for the first time through Alior Bank. Mastercard cardholders with Alior Bank […]

The Nishi-Shinjuku Illumination Market Lighting Ceremony a New Illumination in Tokyo Held to Illuminate the Nighttime in Nishi-Shinjuku!

TOKYO–(BUSINESS WIRE)–Dec. 11, 2024 The “TOKYO NIGHTTIME PROJECT” has been launched in the Nishi-Shinjuku area of Shinjuku-ku, Tokyo, with the aim of revitalizing night tourism. The project, by collaborating with organizations in the surrounding area, enlivens nighttime in Nishi-Shinjuku, an area where tradition and innovation intersect, with light displays and other activities to create a […]

Kura Sushi to Reproduce Representative Dishes of 70 Countries and Regions Participating in the Osaka-Kansai Expo!

70 Expo Special Menu Items Unveiled Antibacterial Sushi Covers with Expo-specific Designs Also Available OSAKA, Japan–(BUSINESS WIRE)–Dec. 12, 2024 Kura Sushi Inc. (Headquarters: Sakai City, Osaka Prefecture), one of the world’s most popular conveyor-belt sushi chains, announced on December 12 that it will offer 70 new menu items at its restaurant that will open at […]

NIKE Inc. & NFL Extend Long-Standing Partnership Through 2038

Renewed partnership to emphasize global expansion, player safety and youth football initiatives DALLAS–(BUSINESS WIRE)–Dec. 12, 2024 NIKE, Inc. (NYSE: NKE) and the National Football League (NFL) today announced a landmark 10-year partnership extension, cementing their commitment to shaping the future of football and driving growth, innovation, and progress across the sport. Building on 12 years […]

KIOXIA NVMe SSD Cryptographic Module Achieves FIPS 140-3 Level 2 Validation

KIOXIA CM7 Series Enterprise SSD Controller Cryptographic Module Meets Latest Security Requirements of NIST Cryptographic Module Validation Program TOKYO–(BUSINESS WIRE)–Dec. 11, 2024 Kioxia Corporation, a world leader in memory solutions, today announced that the cryptographic module used in KIOXIA CM7 Series PCIe® 5.0 NVMe™ Enterprise SSDs has been validated to meet Federal Information Processing Standard […]

NIQ World Data Lab and SPATE launch “Beauty Futures” Report – A guide to generational journeys of global beauty buyers

Comprehensive report reveals generational beauty spending trends and preferences Millennials drive the highest growth at US$193 Billion overtaking Gen X by 2034 Gen X lead beauty spending in 2024, with an expected $150B increase over the next decade CHICAGO–(BUSINESS WIRE)–Dec. 09, 2024 NielsenIQ (NIQ) collaborated with World Data Lab and SPATE to release a comprehensive […]

Xsolla Set to Launch the Xsolla StarNest Academy and Incubator Program in Baku

Collaboration in Azerbaijan Aims to Build a Thriving Game Development Ecosystem and Empower Local Talent with New Programs Launching in 2025 BAKU, Azerbaijan–(BUSINESS WIRE)–Dec. 09, 2024 Xsolla, a global video game commerce company, has announced a strategic partnership with StarNest and Azerbaijan’s Innovation and Digital Development Agency (IDDA) to establish the Xsolla StarNest Academy and […]

Material Receives Splash Award for Outstanding Drupal Website

– Exceptional client work with INSEAD demonstrates noteworthy innovation and impact in digital engagement solutions – LOS ANGELES–(BUSINESS WIRE)–Dec. 10, 2024 Material, a leading insights, marketing and technology company, is pleased to announce it is the recipient of the Splash Award in the “Education” category for work with INSEAD – The Business School for the […]